The answer is yes. Intimate skincare is essential to keep the vulvar area healthy, young and protected for a long time. Just like all other areas of the body, the skin of the intimate area also requires specific care, not only to improve its appearance, but also to prevent problems such as itching, irritation, dyschromia, folliculitis and dryness.

Just like for the face or body, the three fundamental steps are cleansing , treatment and hydration . The difference lies in the intimate skincare products, which must be effective, delicate and specially formulated to respect the delicacy of the vulvar area, like those by Kysh Cosmetics. Let's discover together all the steps and products for a truly impeccable Made in Italy intimate skincare.

The first step is cleansing, which must be delicate so as not to alter the bacterial flora and the natural balance of the vulvar area. Our advice? Cleanse the V-zone a maximum of twice a day, using a hydrating and soothing intimate soap.

Be careful with your movements, always from front to back, so as not to drag unwanted bacteria into the vaginal area. Remember to gently dry the vulvar area, dabbing with a towel without rubbing.

Ps: get ready for a surprise coming in September…

Although most women (about 80%) only stop at cleansing, this step of the intimate skincare routine is equally important and can profoundly transform the vulvar area . This step includes the application of serums, masks and scrubs that act on specific needs of the intimate area. Choose the treatment that best suits your needs and apply it consistently.

For example, try Refreshing Mist by Kysh Cosmetics, a soothing and refreshing spray serum, perfect for all ages and skin types. Its formula based on probiotics, chamomile and hyaluronic acid maintains the optimal pH, preventing itching and irritation.

Or Lightening Serum , a lightening serum formulated to even out skin tone in the vulvar and inner thigh area while respecting its natural delicacy.

The Hydralift Collagen Mask is a disposable tissue moisturizing mask for the vulvar area, enriched with collagen and hyaluronic acid, to moisturize, plump and rejuvenate the area of ​​the mons pubis and the labia majora. A curiosity: although this mask adheres better to depilated skin, applied to non-depilated skin it helps soften the hair and facilitate any waxing.

The last step is hydration, essential to keep intimate skin healthy, soft and young for a long time . Here too, the secret is to choose the product that best suits your needs:

If your skin is sensitive, often irritated (especially after waxing and hair removal) and has redness associated with dryness, the right product for you is Hydrating Serum : a daily intimate treatment ideal for all ages and skin types, with a hydrating, refreshing and soothing action with Neem Oil, Blackcurrant Juice and Fenugreek seed extract.

If you want to plump, hydrate and rejuvenate your vulvar area, you'll love our intense moisturizing cream: Anti-Aging Cream is a rejuvenating intimate treatment ideal for anyone who wants to combat all the main signs of vulvar aging in a single gesture, such as loss of tone, excessive dryness and skin discoloration. The secret of its effectiveness is Haematococcus Pluvialis, an algae grown in Hawaii, rich in astaxanthin, the most beneficial antioxidant carotenoid found in nature.

Just like with facial and body skincare, Kysh Cosmetics treatments work best when paired and layered correctly. The secret is knowing how! That's why today we want to reveal some of our Perfect Matches , product combinations that can reveal incredible results, already after the first application.

Did you know that Kysh products are also excellent allies before and after hair removal? Regardless of the hair removal method (or not) that we prefer, the groin area is particularly delicate and subject to redness, irritation and uneven color.

One of the most common discomforts is inflammation of the hair follicles, which can cause reddish blemishes, itching and swelling. Exfoliating the groin area consistently is essential to avoid this problem. The real secret is Hydrating Serum : applied daily, it softens the skin of the V-zone and facilitates the exit of hair from the follicle in case of waxing. And then its fresh, silky and light consistency is a real cuddle on red, irritated skin and in the days after waxing.

Dark spots that can appear after hair removal, especially on the inner thighs and under the arms, are often caused by hormonal changes, skin aging, and exposure to sunlight without adequate protection from UVA-UVB rays. To combat them, use the Lightening Serum by Kysh Cosmetics. Formulated with fruit acids and chamomile extract, this serum illuminates and evens out the skin tone of the areas most prone to darkening.

All Kysh Cosmetics products are enriched with an exclusive, hypoallergenic fragrance , specially formulated in certified respect of the delicate vulvar area, also suitable for sensitive skin. The floral and enveloping bouquet is ideal for enhancing the natural femininity of anyone who wears it, and was created exclusively for Kysh by an expert nose of high perfumery.

The fragrance is enriched with Cedar Peel (top note), Rose, Peony, Wisteria and Magnolia (heart notes), White Musk and Vanilla Berries (base notes).

We hope this article will help you live better, more beautiful, healthy and happy, rewriting the story of your intimate well-being with Kysh Cosmetics, day after day. For any questions, follow us on Instagram @kyshcosmetics or in our inbox hello@kyshcosmetics.com